How to juggle home life with running a business
It’s 3pm and my whatsapp group call tone alerts me that it’s time for a SOUL meeting, I answer and the first thing I hear is ‘I’m cleaning biscuit out of my son’s slipper’ from my designer. You get it, you’re a Mother and Business woman with PHD in juggling everything and more. And I marvel! I really do, how is she doing all of that and delivering the designs our clients needs on a daily basis? How are YOU doing it with kids to feed, emails to answer and meetings to go to?
Let me let you in on a little secret on how we do things. We OUTSOURCE! We may be a power house of three creative souls who can overhaul your brand, deliver your message and attract your ideal client, but balance a spreadsheet, no chance! Pull a budget forecast together for an invester, not a sock! So instead of spending hours pulling our hair out trying to do something, we’re bad at and quite frankly just do not have time for, we outsource it. Hiring an accountant was one of the very first things we did and it’s an investment that keeps our business alive. It gives us time to focus on delivering excellent service to our clients.
Why outsourcing is your secret weapon
Outsourcing isn’t a sign of failure, it’s the key to sanity. By delegating tasks that drain your energy or lie outside your expertise, you free up mental headspace and hours in your week. Imagine never having to try and figure out what audio goes with your reel, or how to get canva to do that one thing, giving you more time for meeting clients or simply clocking off early to enjoy a cuppa in peace.
Our top tips for smart outsourcing
• Pinpoint your pain points: List the tasks you dread most and tally up how much time they take each week.
• Match tasks to specialists: Virtual assistants for admin, certified bookkeepers for your accounts, copywriters for your blog – choose experts who know their stuff.
• Test with a trial project: Start small to see if the fit feels right, then scale up once you’re confident.
• Set clear expectations: Agree deadlines, deliverables and preferred communication channels from the outset to avoid confusion.
• Use simple systems: Tools like Trello or Asana keep everything in one place, so nothing slips through the cracks.
Getting the best return on your investment
Think of outsourcing as a high-yield investment: every dollar you spend gives you back hours of your time. Those hours fuel your creativity, strengthen client relationships and, yes, keep biscuits out of slippers.
Taking the next step
Ready to offload the bits you hate and focus on growing your brand? Soul Media Branding Agency is here to carry the load. Whether you need us to take over your socials, design your flyers or build your website, we’ve got you and you can get back to doing what you do best.
We’re ready to chat if you are! Drop us a whatsapp at +263 77 464 0142 and we’ll book a discovery call.
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